The objective of this campaign is to promote the economic development of the MRC du Grand Joliette through consultation and collaboration between the various organizations that make it up: the Greater Joliette Chamber of Commerce Joliette, the Galeries Joliette, the SADC,  le center ville de Joliette, the CDÉJ, Canadian Tire, Notre-dame-de-prairies, Desjardins Entreprises and the city of Joliette.
 

The mandate was to develop an impactful, creative, unique comprehensive campaign aimed at promoting local purchasing.